2022 Year in Review

A preview of all the work that was done in 2021; NetApp + IMM.

While fiscal year 2022 certainly felt a lot like Groundhog’s Day, we must give credit where credit is due.
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Together, NetApp + IMM created a staggering amount of impactful, award-winning work from our respective spare bedrooms, broom closets and mountain lairs over the past year.

Corien de Jong, CXO

Rethinking Demand Generation

In FY2022, IMM set out to drive conversion through powerful concept-led creativity.
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We expanded the efficacy of our content-toolbox with engaging new digital experiences.

SPOTLIGHT PROJECTS:

Dell interactive asset

SAP Rube-Goldberg interactive asset

Music infographic

IBM infographic - Food Pairings

Click to see the IBM Food airings Infographic

The Power of
Partnership

As the saying goes, we’re only as good as the company we keep—good thing we’ve got so many friends in high places.
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Last year we continued building NetApp’s credibility as the storage specialists by highlighting why the biggest names in the biz choose to partner with NetApp.

Click to see the IBM +
SAP Decision Video

Click to see the IBM Cloud Financial Service Video

SPOTLIGHT PROJECTS:

IBM + SAP + NetApp

Video

Social

IBM + NetApp for FinServe

NetApp + Oracle MVP

NetApp + VMware

DRIVING RELEVANCE

Innovate or die. Harsh words, but the reality of the data business today.
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To continuously re-earn our customer’s consideration, we focused on making the hot topics and bleeding edges of our world feel a little less intimidating with NetApp by their side.

SPOTLIGHT PROJECTS:

AI/DataOps Campaign

Data Protection

Laying a Strategic Foundation

More than an always-on content hub, NTV represents a seismic shift in how NetApp works as a marketing organization.
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To ensure the success of an initiative of this importance, we collaborated to lay a stable foundation rooted in content strategy that will showcase NetApp’s thought-leadership and brand vision.

SPOTLIGHT PROJECTS:

NTV content strat

The Office series

Matt Watts’ Innovation Series

Award-winning Creative

While performance data and KPIs are our go-to view of whether the work is working, a shiny trophy now and then sure makes us feel special.

This year we couldn’t help but crow about the standout work that has come out of our partnership.
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The Marketing Alliance agreed, and now we’ve got some brand new hardware twinkling on the mantle.

SPOTLIGHT PROJECTS:

Dell interactive asset

IBM infographic - Food Pairinga

A truly heartfelt thank you to everyone at NetApp for the incredible effort, collaboration and connection. Here’s to another year of proud partnership!