NetApp Year in Review

Spotlight

NetApp + Google Cloud

Let's take a look at what the GCP team and IMM have accomplished this year.

Teaming up to tee up growth

Picture how a holistic approach can further optimize Marcom’s impact

The vast and varied audiences across NetApp’s products, services and hyperscaler partners demand efficient workflows from all teams working across a single, global playbook
Let’s better understand who is talking to which audience about what. That way we can create synergy to increase effectiveness across all teams and touchpoints
Getting clear consumer audience definition will ensure clarity of NetApp’s promise and partnership value

Drive conversion with powerful creative

Let’s continue to deliver creative with impact all the way through the purchase journey
Thoughtful and engaging brand content is non-negotiable. And when targeted to key consideration and conversion touchpoints, customers will choose you
Explore new ways creative can convert. Think decision trees, calculators, chatbots, expert interactions and other solution-vetting tools

Always-on evaluation of media plans and performance

Modern media requires constant assessment and tuning to reach today’s consumer
Performance analytics are more than just a canary in a coal mine—they can offer actionable insight into message and channel efficacy
Working in concert with a global playbook, impactful creative and engaging content, you can assess how together it all affects higher-order brand and business goals

We’re so ready for another goal-crushing trip around the sun together.